Copywriting
Just the word 'COPY' can put an inexperienced person into a spin. It’s something we assume those with degrees in journalism, marketing and/or communication will do. However, there may be times when you - and you may not have those qualifications - are asked to produce something eye-catching, and for a specific audience, (usually in record time) and you might not have someone qualified in those fields to call on, or at your disposal. 'Don’t panic ' (as Jonesy used to say)... First cab off the rank – think about your target. Who are you trying to attract? Is it the law fraternity ...
Public Speaking and Speech Writing
What is the occasion? I can feel the dry mouth, the fast-beating heart and the sweaty palms already…don’t worry, if you are well-prepared the whole event will run much more smoothly and the nerves will be overcome. And therein lies the key – preparation. What is the occasion? Are you speaking at someone’s wedding or are you delivering a paper on a specific subject? If it’s the wedding speech you can inject lots of humour (but remember grannies and aunties will be there, so exercise some restraint, if you get my drift) and if it’s a paper, then you may be a delegate ...
Editing and Proofreading
What’s the difference? Quite a lot actually! Editing is the process of looking at a work with a critical (but, one hopes, kindly) eye and making suggestions regarding the document. The work itself could be a report, a thesis, a paper, a novel, a memoir and so on. Editing includes making sure that the facts contained therein are correct, so it might be an idea to find an editor with knowledge of your subject. I wouldn’t, for example, wish to have a brilliant historian specialising in Baroque music look over something I had written concerning Pink, Lady Gaga or Rihanna. I might ...
Editing Information
When to Use May or Can, and Which or That?When do I use ‘May’ as opposed to ‘Can’? And ‘Which’...
When to use ‘Each’ and when to use ‘Both’
When to use ‘Each’ and when to use ‘Both’ Here is...
Me, Myself and I
Me, Myself and I (to quote a song title by the wonderfully talented Joan Armatrading...
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Essays
Essays, Dissertations, Theses, Short Stories etcWhat writing do you do? Do you write for pleasure, for academic achievement,...
An Essay on an Essay
A very long time ago, my friends, when I was still at school I wrote an...
Essays
Essays - what are they? From my perspective I recall writing essays while at...
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